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The Myth of the Product-Market Fit (2013)
The ideas behind Product Market Fit (PMF) were first articulated by Marc Andreessen in a detailed blog post around 2007 [https://pmarchive.com/guide_to_startups_part4.html].
The fact that this 'gospel' came from an authoritative source sealed the idea, and PMF made its way into product discussions globally, from unicorn boardrooms to sprint stand-ups. There are a fair number of startups that are able to build out their product, raise investor funding, and gain early traction, only to peter out and never reach growth stages. There are a fair number of startups that are able to build out their product, raise investor funding, and gain early traction, only to peter out and never reach growth stages.
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