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The new $249 Google AI Ultra plan just put a gulf between me and I/O


Google I/O is for developers and AI-obsessed, and Google made that very clear.

You may like Subscriptions like that are for the people who can benefit from tools like Veo 3 and Project Mariner and can afford to pay about as much as my phone bill (with four lines, mind you). And even with some features rolling out like AI Mode on Search, a lot of what Google talked about felt somewhat intangible and out of reach for the average consumer. Watch On In fact, everything that we did care about, i.e., Android, Wear OS, and the software that we engage with every day, was all shoved aside into a separate pre-recorded video a week prior to I/O.

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