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The new Xbox ad campaign is confused about what an Xbox is

Microsoft, do you need help? Don't be afraid to ask.

Microsoft launched a new marketing campaign for its Xbox consoles and cloud gaming service called “This is an Xbox.” It features posters and commercials with a bunch of different objects like a laptop, a smartphone and a Meta Quest 3 that are all “an Xbox.” It zips between objects like a flat screen TV, an ROG Ally and a laptop while Black Sheep’s “The Choice is Yours” blasts in the background. This time though, it displays the simple sentence “This is an Xbox” with a secondary clause or imperative statement behind it.

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