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The next big arenas of competition

We look at the new high-growth industries that could transform the business landscape and generate $29 trillion to $48 trillion in revenues by 2040.

The project team was supported by Alexa Wright, Anna Chopp, Aurola Qin, Chaeyoon Kim, Daniel Paletz, David Randl, Delfin Villafuerte, Edward Kalaydjian, Emily Chen, Emmanuel Daniel-Aguebor, Feyi Edun, Finn Wang, Geoffrey Gao, Grace Kamara, Jose Betancourt, Katharina Marquat, Lorenzo Flores, Nine Chantawasinkul, Onyx Bengston, Richard Yang, Robin van Aeken, Rodrigo Garcia, Shania Robinson, Shekhar Kumar, Shreyvardhan Sharma, Thiago Cersosimo, Venassa Omoruna, Will Lepry, Yixuan Chen, Yoana Sidzhimova, and Zander Cowan. We want to thank: Brian Gregg, Aamer Baig, Alex Singla, Chandra Gnanasambandam, Ryan Brukardt, Jesse Klempner, Philipp Kampshoff, Martin Linder, Jakob Fleischmann, Humayun Tai, Jose Luis Blanco, Erik Sjödin, Kabir Ahuja, Marc Brodherson, Gayatri Shenai, James Kaplan, Jeremy Schneider, Arun Arora, Brooke Stokes, Timo Möller, Kersten Heineke, Patrick Schaufuss, Ting Wu, Martin Kellner, Jeffrey Algazy, Jamie Vickers, Jordan Bank, Kevin Wei Wang, Jamie Vickers, Quentin George, Chris Donahue, Will Ardron, Chhavi Adtani, Lei Xu, Hejin Kim, Jonathan Tilley, Russell Hensley, Bil Lacivita, Jochen Latz, Lars Hartenstein, Brad Herbig, Cary Mei, Erlend Spets, Erik Johnson, Veronica Retana, Ben Ellencweig, Alok Singh, Deston Barger, Nick Inchastegui, Laura Millroy, Anna Stepien, Freek Kelkensberg, Sari Varpa, and Mike Friedman. We are also grateful for the collaboration of McKinsey’s digital production team, including Mary Gayen, Katie Shearer, Dana Sand, Charmaine Rice, and Regina Small.

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