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The Oura Ring is the Department of Defense's not-so-secret weapon
Oura is deepening its relationship with the Department of Defense by expanding manufacturing in Texas.
Smart ring maker Oura is opening a manufacturing facility in Fort Worth, Texas, to serve its biggest customer, the Department of Defense, it announced on Wednesday. "We are committed to equipping service members and leadership with precise biometric data and robust solutions to support readiness, resilience, and effectiveness," Tom Hale, chief executive officer of Oura, said in a press release. "Initial results suggest that biometrics could be valuable predictors of operational effectiveness, and in the future could be used to inform personalized training regimes to maximize readiness and performance," Oura said in a press release.
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