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The Oversight Board says Meta isn't doing enough to fight celeb deepfake scams


The Oversight Board says Meta is " is likely allowing significant amounts of scam content on its platforms" when it comes to celeb deepfake ads.

"Meta is likely allowing significant amounts of scam content on its platforms to avoid potentially overenforcing a small subset of genuine celebrity endorsements," the board wrote in its latest decision. That conclusion came as the result of a case involving an ad for an online casino-style game called Plinko that used an AI-manipulated video of Ronaldo Nazário, a retired Brazilian soccer player. Earlier this year, I reported that dozens of pages were running ads featuring deepfakes of Elon Musk and Fox News personalities promoting supplements that claimed to cure diabetes.

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