Get the latest tech news
The owner of Toys ‘R’ Us just used OpenAI’s Sora to animate the zombie brand
It’s the “first ever brand film created with Sora.”
While some headlines are calling this the first commercial produced with OpenAI’s Sora, the press release doesn’t suggest it’ll air anywhere other than toysrus.com, though it also premiered in front of an audience of ad agency execs at the 2024 Cannes Lion Festival in France last week. Native Foreign, the creative agency that produced the footage, had “about a dozen people” working on the video and applied “corrective VFX” on top, according to director Nik Kleverov. The old Toys “R” Us also turned to hot technology amidst its bankruptcy filings back in 2017, releasing an AR app to attract customers.
Or read this on The Verge
