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The Paris Olympics Will Show Us the Future of Sports on TV
This summer’s Games are going to look bigger and better and louder than ever, thanks to key innovations in the broadcast booth and in the cloud.
The team trained its generative AI voice engine using Michaels’ past appearances on television broadcasts, and the results sound smooth yet still unmistakably uncanny. As you watch the games live, AI will be able to conjure up key info in real time and display it on screen: stats about the athletes, probability percentages that they’ll make the shot or beat the clock, and artificially augmented views of what is happening on the ground. According to a rep from NBC, the company’s hope is that the technology debuting during the Paris Olympics could be deployed to other live sports events, and even non-sports shows like the Macy’s Thanksgiving Day parade.
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