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The people fighting to get through to anti-science Americans
As science misinformation takes hold in the White House, those seeking to set the record straight need to meet people where they are
Richard Tofel, the former president of the investigative publisher ProPublica, said: “Scientists don’t need to confine themselves to traditional channels: they should be talking about science on TikTok, through ethnic press, through Sunday morning television shows.” Blum and Hayden are hopeful the landscape will get better, given the rise of successful digital startups like the Maine Monitor and VTDigger, as well as a half a billion-dollar infusion into local news from the MacArthur Foundation and other partners. This has been an important shift in Flanery’s own content creation, “not directing ridicule or satire on people who ultimately are powerless” – like the healthcare workers he gently mocked for refusing to get vaccinated – but focusing on the institutions and corporations in control.
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