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The perfect pitch: This NEA partner says every founder should answer these 5 questions


Tiffany Luck, a partner at NEA, outlined what she looks for in a pitch, during a presentation at TechCrunch’s All Stage event in Boston.

“I like to think of a VC pitch as your initial way for assessing founder-investor fit,” she told the crowd before diving into her presentation. As Luck explained, “The What” sets the stage, telling the investor what the problem is, how it affects people, followed by what solutions exist today and where lies room for disruption. The Why now leads into “The Who,” where the founder is expected to talk about the team they’ve assembled, how everyone’s skills complement each other, and why everyone is obsessed with the mission of the product.

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