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The Perils of 'Design Thinking'
A new book charts how the discipline transcended humble origins and turned into something more ambitious, and more conflicted.
But her career there was cut short by Stalin’s Great Purge, and Zeisel moved to New York in 1938, where she taught at the Pratt Institute and designed dinnerware that was exhibited and sold at the Museum of Modern Art. As Gram writes, designers need more than just craftsmanship skills; they should “be students of human culture.” Here, the field benefited from another kind of émigré: social scientists who, faced with a declining academic-job market, entered the tech industry instead. Its influence extended around the world: In 2006, an advertising agency in Bogotá, Colombia, was asked by the government to research, prototype, and launch an ad campaign imploring a group of Marxist-Leninist guerrilla fighters to demobilize.
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