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The Perils of an .xyz Domain

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What if I told you there was a way to instantly increase your email deliverability, website accessibility, the number of social media posts, and the customer perception of your brand? Even though we weren’t even sending emails from .xyz domains, simply including occasional links with URLs ending in .xyz caused very poor deliverability for our customers. Our first moment of consternation came when we started getting anecdotal reports from our early customers that transactional emails, such as password resets, were winding up in their spam folders.

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