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The podcast industry keeps reinventing itself


There are those shows that are adapting to the new landscape and making it work.

And those types of shows are still being made (10 years later, Serial is still at the top of the charts), but as companies withhold their spending on limited series and time- and money-heavy projects, it’s clear that it won’t be at scale. I think of Normal Gossip, which manages to combine storytelling and shit-talking in brilliant form and publish often enough to avoid the drop-offs experienced by other seasonal podcasts. And now, I have a whole bunch of acknowledgments to make: Jake Kastrenakes for putting up with my nonsense and letting me keep some sass in the newsletter; Esther Cohen and Kara Verlaney for their work making Hot Pod Summit such a success and also keeping my head on my body; Amrita Khalid, who did such an awesome job while I was on maternity leave and still slacking with me constantly about podcasting and whatnot; Mia Sato, for being a great pal and the best tech features writer in the game; Nilay Patel, for hiring me and figuring out how to make AI fun for a podcasting conference; Nick Quah, for having the foresight to make a newsletter about podcasting and continuing to answer my silly little questions; Scott Newman, Jenny Mills, and Jeff Weiner from work x work for letting me clown onstage and also putting together such an incredible industry event (TWICE a year?

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