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The Pressure Is on for Big Tech to Regulate the Broken Digital Advertising Industry
Brands have been at the mercy of the algorithm when it comes to where their ads appear online, but they’re about to get more control.
For example, in 2024, Google was found to be profiting by placing product ads on websites that promoted hardcore pornography, disinformation, and even hate speech, against the brands’ wishes. Around the world, lawmakers in Brussels, Ottawa, Washington, and London are already in the early stages of developing regulation that will ensure brands have access to the legal support to ask questions, check ad data, and receive automatic refunds when they find that their digital campaigns have been subject to fraud or safety violations. In California and New York, advocates are also proposing legislation that will aim to implement a know-your-customer law to track the global financial trade of advertising.
Or read this on Wired
