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The Product-Market Fit Scale
How close are you to product-market fit?
I rather have you handcraft 10 pilots to learn what makes your customer happy than to obsess over your ‘landing page to email sign-up’-conversion rate. I’ve spoken to founders whose startup was featured on national TV with 1M viewers, with barely a spike in website visits. Maja writes excellent content on GTM strategies, and how to find a channel that works for you, repeatably, covering metrics there.
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