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The Revenge of the Home Page
As social networks become less reliable distributors of the news, consumers of digital journalism are seeking out an older form of online real estate.
The rise of the newsletter was another strategy for building loyal audiences without relying on social media: rather than try to get readers to visit your Web site, you deliver your content straight to their in-boxes. Consumers’ attention is still largely dictated by algorithmic feeds, and TikTok continues to provide the best opportunity to draw new eyeballs, at least until it gets banned by the United States government. Another site that many people told me they frequented was Arts & Letters Daily, which is known for one thing: each day, it posts three links to literary-world stories published elsewhere, accompanied by short teasers—like tweets that predated Twitter.
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