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The Ring Car Cam appears to be finished, doomed by an unclear target market


Once upon a time, gadgets knew what they were truly for. Toaster? Brown thy bread. Smartphone? Connect thy user. But the Ring Car Camera? Ever since its

The reviews published immediately after the device started shipping said as much: You can buy a damn fine dash cam with far higher resolution than Ring Camera’s 1080p for a fourth of the price. Amazon wouldn’t say whether it has additional products in the pipeline to replace the Ring Car Camera, but it seems unlikely the company is able to add enough value to the user experience for it to be worthwhile, especially in a market where there’s a price-race to the bottom. Tesla, incidentally, promised to make its Sentry Mode easier to access remotely through the Ring Car Connect product, but there was silence after the initial announcement.

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Photo of Ring car camera

Ring car camera