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The rise and fall of Koo, India’s once-thriving Twitter alternative
The microblogging platform — India’s first in over 10 languages — went from booming international expansion to near closure in just four years.
Rest of World spoke to 10 current and former Koo employees, as well as several venture capital investors and social media researchers, to understand what happened with a platform that failed despite its ambitious vision. In February 2021, when X temporarily suspended the account of popular Bollywood actor — and recently elected Member of Parliament — Kangana Ranaut for controversial posts related to the farmers’ protests in India, she threatened to quit the platform and move to Koo. Koo’s founders were hoping to raise more money, but investors said they would need to switch gears and focus on monetization of the platform rather than spending on tech and marketing, according to two former employees and local news reports.
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