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The Rise and Fall of Matchbox's Toy-Car Empire
John Cena's not a small guy, but he—and Mattel's movie—have some big shoes to fill if they're telling the origin story of Matchbox.
He served in the Middle East and in Italy, eventually attaining the rank of sergeant in the Royal Army Service corps, where he was responsible for maintaining fighting vehicles. Matchbox had sought to emulate Hot Wheels’ California car culture with its Superfast line, but the British brand and that automotive niche weren’t really a good fit. The difference between the two brands is evident even today: Whereas a Hot Wheels is designed to race down those iconic orange tracks, and often feature wild customizations or complete fantasy builds, a Matchbox is more realistic and accurate.
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