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The Rise and Fall of Sega: A Legendary Gaming Journey


Before the PlayStation and Xbox, Sega was Nintendo's main rival in the console market, pioneering 3D graphics and online features. The rise and downfall of Sega is...

In 1984, Gulf and Western was looking to sell its non-core business, so CEO Rosen and his successor, Hayao Nakayama, arranged a management buyout backed by Isao Okawa, who became the company's chairman. Sonic CD was highly acclaimed for its time-travel mechanic that completely replaced the level's graphics, as well as the music (which was different between the Japanese and U.S. versions), but most games were only superficially enhanced Genesis ports or interactive movies. At the end of the presentation, Sony Computer Entertainment's president, Steve Race, went up on stage with several pieces of paper but only said three words: "two-ninety-nine," a historic mic drop moment for the industry and a price that was only agreed upon that same day, set to undercut the Saturn by $100.

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