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The rise of browser-use agents: Why Convergence’s Proxy is beating OpenAI’s Operator
A new wave of AI-powered browser-use agents is emerging, promising to transform how enterprises interact with the web. These agents, including OpenAI's Operator and Convergence's Proxy, can autonomously navigate websites, retrieve information, and even complete transactions - but early testing reveals significant gaps between promise and performance between these leaders. While consumer examples like ordering pizza or buying game tickets have grabbed headlines, the question is about where main developer and enterprise use cases are for this. More likely it is going to be used in combination with other tools like Deep Research, where companies can then do even more sophisticated research plus execution of tasks around the web.
While consumer examples offered by OpenAI’s new browser-use agent Operator, like ordering pizza or buying game tickets, have grabbed headlines, the question is about where the main developer and enterprise use cases are. As Witteveen points out in our video podcast conversation about this, where we do a deep dive into this browser-use trend, many companies are currently paying for virtual assistants – operated by real people – to handle basic web research and data gathering tasks. The race between established players and innovative startups should drive both technical advancement and competitive pricing, making 2025 a crucial year for enterprise browser-use agent adoption.
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