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The sad beige aesthetic: why has the world suddenly turned taupe?


Whether it’s oat, bone, sand or fawn, this colour palette has a strong anaesthetising effect – and it has become the leading fashion and interiors style of our era

Nor can she prevent her children from growing up and developing their own taste, or family members buying things for them in brash reds and blues, or her husband dressing them – and it gives her no pleasure to recount this – “in colourful stuff from Amazon without me knowing”. Composite: @sydneynicoleslone/@alyssasheillSheil says she associates her look with the “clean girl” aesthetic – a TikTok invention synonymous with Hailey Bieber’s hair and Sofia Richie’s radiant complexion. Photograph: Courtesy of Lilly Moffatt“The economy plays into it – people are concerned about how they’re spending their money and where they’re putting it,” says Leatrice Eiseman, the executive director of the Pantone Color Institute.

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