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The search for better unit economics prompts consumer tech investors to shift focus
A slew of consumer tech and companies focused on consumer packaged goods have gobbled up venture capital in the past year.
That’s because consumers’ tastes constantly change, grocery shelf space is finite and e-commerce takes finesse to cut through the noise. Some of that is most likely excitement around artificial intelligence, which Dana Kim, co-founder and CEO of Highlight, noticed while going after Series A funding for her product testing startup. “What gave folks a lot of comfort was that Highlight was not being disrupted overnight by some sort of generative AI application at the end of the day.
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