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The side hustle from hell


How I got exploited at my first startup

Jimmy, as chief visionary and de-facto CEO, had a capricious habit of unilaterally reallocating equity based on how much value he thought you brought to the table. I helped Kim to set up social media ads to bolster the demand-side, running campaigns in target towns to nurture local liquidity. Full subscribers to Jacob’s Tech Tavern unlock Quick Hacks, my advanced tips series, and enjoy my long-form articles 3 weeks before anyone else.

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