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The social media communication of Andalusian interest groups
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Communication and public relations (hereinafter PR) have played an important role in the theoretical and methodological evolution of lobbying, placing the accent more on information and transparency than on “pressure” and the subsequent sanctioning of such groups when their demands are rejected ( Pineda Cachero, 2002). There is a vast amount of literature on the first approach (e.g., Baumgartner et al., 2009; Beyers et al., 2015; Binderkrantz et al., 2015; Muñoz, 2016; Medina and Chaqués-Bonafont, 2024), albeit a lot less on the communication of interest groups ( Fowler and Shaiko, 1987; Whiteley and Winyard, 1987; Farnel, 1994; Xifra, 2011; Castillo-Esparcia, 2001). The reason behind selecting an autonomous community like Andalusia is down to the fact that Spain has a more or less decentralized political culture, since the establishment of regional and local governments has territorialised social interests and broadened the opportunities for gaining access to public institutions.
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