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The Sonos app fiasco: how a great audio brand nearly ruined its reputation
The company still hasn’t recovered from the damage done.
The company’s decision to prematurely release a buggy, completely overhauled new app back in May — with crucial features missing at launch — outraged customers and kicked off a months-long domino effect that included layoffs, a sharp decline in employee morale, and a public apology tour. The Verge can report that there have been discussions high up within Sonos about bringing back the prior version of the app, known as S2, as the company continues toiling away at improving the performance and addressing bugs with the overhauled design that rolled out in May to a flood of negative feedback. Many participants asked Sonos why it released an app that was nowhere near on par with the previous version in terms of functionality — even after, as The Verge has learned, private beta testers raised concerns with the state that the software was in before launch.
Or read this on The Verge