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The Sound Of Failure At Sonos
For a company that built its reputation on quality, Sonos has entered an utterly unacceptable level of business conduct with its “app-ocalypse.”
15.3 million households rely on their products, but Sonos's mishandling of the new app rollout has left its most loyal customers—myself included—wondering if the company still values the quality and user experience that built its brand. In the tech world, layoffs are often a consequence of mismanagement, and in this case, the message from Sonos's leadership is clear: the company's workers are expendable, but the flawed app's timeline wasn't. Sonos now has a choice: learn from this debacle and course-correct its leadership culture—and collaboration processes—for the future, or risk being left behind in the ever-competitive smart home audio market.
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