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The spies in your home: How WiFi companies monitor your private life
Data harvesters are reaching into virtually every part of your digital life through the little-known surveillance hardware industry.
The service is billed as a way to simplify segmentation, bring products to market faster, reduce campaign costs, and increase effectiveness through personalized messaging and syncing with major advertising platforms like Google and Facebook Ads. Extensive data collection: ISPs have evolved over time into technology giants capable of swallowing up vast amounts of customer information to target ads or even place users into sensitive categories, such as race and sexual orientation. While the FTC’s investigation highlighted egregious data collection practices, there appears to be subtle privacy-washing tactics playing out among lesser-known companies, such as Plume, which produces tools that ultimately expand and perpetuate surveillance for profit.
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