Get the latest tech news

The spies in your home: How WiFi companies monitor your private life


Data harvesters are reaching into virtually every part of your digital life through the little-known surveillance hardware industry.

The service is billed as a way to simplify segmentation, bring products to market faster, reduce campaign costs, and increase effectiveness through personalized messaging and syncing with major advertising platforms like Google and Facebook Ads. Extensive data collection: ISPs have evolved over time into technology giants capable of swallowing up vast amounts of customer information to target ads or even place users into sensitive categories, such as race and sexual orientation. While the FTC’s investigation highlighted egregious data collection practices, there appears to be subtle privacy-washing tactics playing out among lesser-known companies, such as Plume, which produces tools that ultimately expand and perpetuate surveillance for profit.

Get the Android app

Or read this on Hacker News

Read more on:

Photo of WiFi

WiFi

Photo of Home

Home

Photo of spies

spies

Related news:

News photo

Meater's Pro XL uses four of its updated wireless probes to monitor your grill with WiFi

News photo

China-linked cyber-spies infect Russian govt, IT sector

News photo

Apple Is Developing a Tabletop Robot for the Home