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The Stanford Startup and the MIT Startup (2013)
Message from a Jedi to a Young Padawan When I graduated and was considering pursuing startups, an alum from my fraternity gave me some advi...
Their vision for sales and distribution involves hundreds of payments for tens of millions of dollars each year for shipment sizes that look like something out of The Wire or Breaking Bad. The Stanford startup has developed no new technology but has already validated its customer model selling sustainable branded cleaners and fertilizers at a local Whole Foods and Home Depot. Costs for sustainably produced chemicals are higher, but the founders maxed out their credit card buying a wholesale shipment and were able to sell a premium retail product at a small profit.
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