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The Story of Samsung's failed deal with iFixit, as told by iFixit's CEO


We sat down with Kyle Wiens, the CEO of iFixit, to hear the story behind its failed partnership with Samsung.

In May 2017, at Maker Faire Bay Area, iFixit’s Chief Tool Officer Eric Essen came across a ramshackle table with two young men promoting an upcycling program for unused old phones. Meanwhile, the smartphone brand gets some goodwill from the small-but-passionate repair community, a bevy of satisfied customers who are likely to hold onto their device for a longer period of time (and thus be more loyal), and a nice way to beef up its green initiatives. (My colleague, Robert Triggs, recently dug into this data from multiple sources and discovered that Samsung’s repair cost was indeed higher than Google’s, especially for displays and batteries, and it was more prohibitive for cheaper, midrange phones.)

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