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The stripper who ushered in the subscription-based internet


In the 1990s, nobody knew how to make money through Internet subscriptions. It took an entrepreneurial porn star to crack the code.

Given the vast competition of the open internet, the cost of bringing in new visitors, and the reticence of traditional businesses to trust the web over radio and TV in those early days, sustainable ad dollars proved hard to come by. So the site’s premium section, Danni’s Hot Box, priced originally at $9.95 a month, featured exclusive nude photos of her and other professional models, as well as interviews and chats — a proto-Only Fans that launched when the subscription internet was nearly nonexistent. Subscribers, who lived across the globe, sent loads of fan mail, some of which was posted on a bulletin board in a Los Angeles-area office, according to site editor Taylor Marsh’s book The Sexual Education of a Beauty Queen.

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