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The Submarine (2005)
ge to look corporate-- sleek, commanding, prudent, yet with just a touch of hubris on your well-cut sleeve-- is an unexpected development in a time of business disgrace. Bloggers are sensitive about becoming mouthpieces for other organizations and companies, which is the reason they began blogging in the first place..
You can't see the fingerprints of PR firms all over the articles, as you can in so many print publications-- which is one of the reasons, though they may not consciously realize it, that readers trust bloggers more than Business Week. Thanks to Ingrid Basset, Trevor Blackwell, Sarah Harlin, Jessica Livingston, Jackie McDonough, Robert Morris, and Aaron Swartz (who also found the PRSA article) for reading drafts of this. Correction: Earlier versions used a recent Business Week article mentioning del.icio.us as an example of a press hit, but Joshua Schachter tells me it was spontaneous.
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