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The Sun and other publications roll out "Pay to Reject personalized ads"
Beginning of main content The Sun Pay to Reject FAQs What is Pay to Reject? - What’s happened? In response to recent enforcement action by the UK Information Commissioner against publishers, we have been forced to introduce new technology to ask our subscribers to consent to the advertising cookies that support our journalism, or pay a monthly fee that means we don’t need to use them. - When you visit our sites, you will see a pop up that asks you to either consent to cookies, or pay a small monthly fee.
In response to recent enforcement action by the UK Information Commissioner against publishers, we have been forced to introduce new technology to ask our subscribers to consent to the advertising cookies that support our journalism, or pay a monthly fee that means we don’t need to use them. When you visit our sites, you will see a pop up that asks you to either consent to cookies, or pay a small monthly fee. However, if you choose to opt out of advertising cookies, then we will ask you to pay a small monthly fee to address the shortfall in revenues we need to continue to produce the quality journalism you expect from us.
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