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The Surprising Impact of QR Code Menus on Diminishing Customer Loyalty
Abstract of a paper published on Journal of Hospitality and Tourism Management:The adoption of digital menus accessed through quick response (QR) codes has witnessed a notable upsurge. Despite potential benefits for restaurant operators, the nuanced effects of QR code menus on customer behavior and ...
Abstract of a paper published on Journal of Hospitality and Tourism Management: The adoption of digital menus accessed through quick response (QR) codes has witnessed a notable upsurge. Despite potential benefits for restaurant operators, the nuanced effects of QR code menus on customer behavior and experience remain relatively unknown. This research investigates the influence of menu presentation (QR code vs. traditional) on customer loyalty.
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