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The Swiggy Credit Card is the Best Way to Show Your Love for Food
Swiggy has made a strategic move to boost customer engagement and retention by launching its own credit card.
The credit card’s partnership with Mastercard means that cardholders can earn cash back not only on purchases made through Swiggy, but also through a wide variety of other partnered platforms, such as those operated by Amazon, Adidas, Zara, Flipkart, Nike, Uber, and BookmyShow. Swiggy’s move into the credit card space is similar to that of other non-fintech Indian startups like Zomato, which have done so in an effort to diversify revenue streams, leverage customer data, and stimulate spending. By collaborating with HDFC Bank and Mastercard, Swiggy seeks to provide an optimized credit card experience that adds value to the everyday lives of its customers, fostering long-term loyalty and repeat business.
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