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The True Cost of Game Piracy: 20% of Revenue, According To a New Study
A new study suggests game piracy costs publishers 19% of revenue on average when digital rights management (DRM) protections are cracked. Research associate William Volckmann at UNC analyzed 86 games using Denuvo DRM on Steam between 2014-2022. The study, published in Entertainment Computing, fou...
A new study suggests game piracy costs publishers 19% of revenue on average when digital rights management (DRM) protections are cracked. Research associate William Volckmann at UNC analyzed 86 games using Denuvo DRM on Steam between 2014-2022. Volckmann used Steam user reviews and player counts as proxies for sales data.
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