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The True Costs of Being on YouTube


what I spent, what I earned, and why I'm walking away

The original goal was to use my channel to drive sales for my second cookbook, That Sounds So Good, ideally earning the book a spot on the New York Times Bestseller List. The most significant metric for earnings on YouTube is CPM, or thecost per thousand views that advertisers must pay to run spots against a channel’s content. Beyond that, my options were to strip the videos of sound effects and graphics, publish them without color grading, find a new crew with lower day rates, or become a vlogger.

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