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The Trump Family Is Quietly Building a Crypto Empire
The Trump family is building a crypto empire that puts their profits on a collision course with the presidency.
The launch was a massive success, netting the Trump-linked companies over $350 million in transaction fees so far, according to research firm Chainalysis, with the token’s market cap hitting $1.8 billion as of time of writing. The first venture began quietly, with a Trump-linked entity licensing his likeness for NFTs (non-fungible tokens, or unique digital collectibles), which earned the President over $1.1 million in 2024 alone, according to the June 2025 Office of Government Ethics (OGE) disclosure, More recently, Trump Media & Technology filed to launch a combined Bitcoin and Ether ETF, a type of investment fund that would allow mainstream investors to easily buy into crypto.
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