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The Uncanny Rise of the World’s First AI Beauty Pageant


The idea of an AI beauty pageant might seem laughable or grotesque, depending on who you ask. But the World AI Creator Awards reflects something deeper about modern influencer culture.

While it’s easy enough for image generating newbies to end up with blurred features and weird hands, Gungor says his experienced team was able to create an initial pool of 300 beautiful women in Stable Diffusion, ultimately picking Seren Ay’s face from the crowd because “she looked like a real person.” And while in recent years there’s seemed to be a general love of celebrities who are “authentic” online (see: the relative success of “give no shits” actors like Renee Rapp, Nicola Coughlin, and Dakota Johnson on press tours, for instance) that doesn’t mean that carefully curated influencer lives—real or AI-generated—aren’t being rewarded all the same. Seren Ay’s creators say their online doll gets queries looking for relationship advice, which she’s more than happy to provide, and Kenza Layli, the Moroccan contest finalist, gets about a 5 percent engagement rate on her posts, .

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