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The unicorns among us


The pendulum swung hard in the direction of B2B startups over the last decade — but the thing with pendulums is that eventually they swing back.

Ten years ago, Cowboy Ventures founder Aileen Lee coined the term “unicorn” to describe startups that reached $1 billion valuation. I listened to your podcast about the importance of international founders coming to the U.S. to meet collaborators and do customer discovery before expanding in the market. Startups have limited time to engage their audience, which is why it’s critical for founders to make their pitch persuasive from the start, according to Bill Reichert, a partner at Pegasus Tech Ventures.

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