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The United States of Avocado


The US is breeding a new generation of avocado eaters. The industry is responding.

The rise of avocados from a delicacy to an everyman’s lunch on toast has launched cottage industries in home delivery that specialize in offering perfectly ripe fruit, or unique varietals grown throughout the year. That decade ushered in a number of fat-free products, from cookies and American cheese in grocery aisles, to nonfat frozen yogurt in strip mall shops and low-fat milk in school cafeterias. And the fatty fruit is just as indispensable to her diet, whether mashed on toast or seedy crackers with a dabble of olive oil, sea salt, and hemp hearts or scooped from its skin and placed atop salads.

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