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The uproar over Vogue’s AI-generated ad isn’t just about fashion


“Modeling as a profession is already challenging enough without having to compete with now new digital standards of perfection that can be achieved with AI,” Sarah Murray told TechCrunch.

The latest uproar came after Vogue’s July print edition featured a Guess ad with a typical model for the brand: thin yet voluptuous, glossy blond tresses, pouty rose lips. She refers to her team as “AI artisans,” creative people who use tools like Flux from Black Forest Labs to fine-tune AI-generated models that have that touch of unique humanity. Rebecca Bellan is a senior reporter at TechCrunch, where she covers Tesla and Elon Musk’s broader empire, autonomy, AI, electrification, gig work platforms, Big Tech regulatory scrutiny, and more.

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