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The Value of Milk.com


People occasionally email me about buying the domain milk.com from me. I used to respond to such requests with, "How much are you offering?" These days, if you don't mention a number, I probably won't mail you back.

Note that a number (in whole U.S. dollars) which includes fewer than 8 significant digits to the left of the decimal point does not constitute "pretty damn good" in my book. According to their information website, the National Fluid Milk Processor Promotion Program ( Wikipedia) had annual revenues of approximately $103 million in 2012 ( copy of the 2012 report). Maybe it'd be a bit more of a stretch for them compared to their national counterpart, but they could afford the domain too if they wanted it badly enough.

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