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The Vision Pro is a flop

The product’s failure should further dispel the myth of tech inevitability

The company known for the iPhone and the Mac had a big task: to convince people to stick a computer on their faces for hours on end, experience the world through cameras and screens, isolate themselves from anyone around them, and pay $3,500 for the privilege. In the lead up to June 2023 unveiling, the New York Times reported on the internal dissent over the company’s decision to release the product and even Bloomberg ’s Apple hype man Mark Gurman had to admit that Cook had mismanaged the project. The only way we can hope to build a better future is by seizing that power and using it to rein in an industry that has already caused immense harm and is poised to do far more as it erodes the benefits of its products to squeeze out a bit more profit for greedy shareholders.

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