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The Vision Pro’s first killer app is the web, whether Apple likes it or not


Apple wants the Vision Pro to work — and it wants its 30 percent cut from developers. It can’t have it both ways.

But it’s increasingly clear that the early success of the Vision Pro, and much of the answer to the question of what this headset is actually for, will come from a single app: Safari. It felt for years like Apple would happily ditch Safari altogether if given the choice; after all, it tightly controls everything about its platforms, and the web is an utterly uncontrollable place. Because here’s the real question for Apple: which is more important, getting the Vision Pro off to a good start or protecting the sanctity of its App Store control at all costs?

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