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The way AI will be sold to a skeptical public is becoming clear


AI was a prominent theme in Super Bowl advertising, with companies from Microsoft to Google pitching artificial intelligence to the public.

David Jones, The Brandtech Group founder and CEO, said that what America watched Sunday was the first attempt to have people understand that AI will change every aspect of our lives by doing everything better, faster and cheaper. "What we saw in the Super Bowl are the embryonic early steps in this, but pretty soon it will be as pervasive as mobile or the internet or electricity," said Jones, whose firm focuses on digital and generative AI marketing companies. AI's debut as a major theme in Super Bowl ads demonstrated "embryonic early steps in this, but pretty soon it will be as pervasive as mobile or the internet or electricity," said one advertising CEO.

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