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The World Cruise on TikTok is an unintentional online reality show


The Ultimate World Cruise is TikTok's next iteration of a phenomenon like Bama Rush -- and there's still eight months to go.

“New characters unlocked on the nine month Ultimate World Cruise TikTok channel!” says an older man as pink letters fly across the screen to form a kooky subtitle. A creator with more than one million TikTok followers, Marc Sebastian, posted a video ten days into the trip urging reality show producers to “put cameras on that goddamn cruise.” Soon, we’ll probably start seeing other influencers board the ship for the clout, stirring up controversy for views; but since Sebastian made the leap first and is leaning into the absurdity of it all, people are loving his updates.

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