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The Zombocom Problem
Welcome to zombocom… you can do anything at zombocom… anything at all… the only limit… is yourself…
( Tony Fadell, founder of Nest, lead engineer who oversaw invention of the iPod) Then work backwards to a first best customer who has a burning need ( can’t find book) that is related to your superpower ( internet allows unlimited shelf space). Starting from that systems-level insight and working back to the first best customer requires two different skillsets, two different ways of seeing.
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