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Theater chains will spend $2.2 billion to lure you back to the movies
The biggest theater chains in the US and Canada are upgrading their technology and adding attractions like arcades, bowling alleys and ziplines in hopes of enticing more people to go to the movies, according to Variety.
Michael O'Leary, the president and CEO of the National Association of Theatre Owners (NATO), told the publication that the industry feels it has "turned a corner" and that "audiences are coming back to the theaters." The biggest news stories this morning: The iOS 18.1 public beta is here, bringing Apple Intelligence (almost) to the masses, US citizens can now apply for their passport online, YouTube is cramming ads in when you pause videos. Autonomous vehicle outfit Cruise is slowly returning to operation in California following an incident in which a pedestrian was struck and dragged by a robotaxi for approximately 20 feet in October 2023.
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