Get the latest tech news

There's only one way Amazon's rumored AR glasses will compete with Ray-Ban Meta


We need only look at Amazon's flawed early attempts with Echo Frames to see how it would need to do things differently with "Jayhawk."

It sells a $400 Echo Show 21 and Kindle Scribe — and a$1,600 robot — but most of its "premium" products top out around $200; it's built a reputation for cheap quality, and then uses that as a foundation to upsell people into the low-to-mid-range. Amazon can't prioritize a cheap price here, either: components for lightweight AR glasses with all-day battery life and a bright, high-res display are expensive! Likewise, Google has invested$150 million in Warby Parker's "product development and commercialization," as part of their partnership to make Android XR glasses using WP designs.

Get the Android app

Or read this on Android Central

Read more on:

Photo of Amazon

Amazon

Photo of Ray-Ban

Ray-Ban

Photo of Way

Way

Related news:

News photo

Augusta National Adds Amazon Prime to Broadcast 2026 Masters

News photo

Amazon Prime Day returns in October – here's what we know

News photo

Amazon to host Prime Big Deals Day sales event on October 7 and 8